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Utilization process of digital tourism platform. Case: Outdooractive
(2020)
During recent years, digitalization has transformed the tourism business ecosystem with technological advances as its main booster. Digital platforms now significantly affect the rise of the tourism sector by providing the ...
Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam
(2022)
The E-sports industry is being developed all over the world and has become one of the most iconic industries in many countries, and Vietnam is one of them. However, the perspective of e-sports in Vietnam could be more ...
Digitalization in Finnish technology non-native SMEs : guidelines for SMEs in digital consulting provided by the DigiStep project
(2023)
The transition to Industry 4.0 and emerging digitalization has changed the competitive landscape for all companies. Although European SMEs undertake active measures to implement digital tools to enhance their competitiveness, ...
Understanding gen z payment culture changes in Vietnam : case study: e-wallet MoMo
(2023)
This study is conducted with the aim of getting a better understanding of the change in Vietnamese Gen Z's payment habits, especially the use of Momo e-wallet. Based on the TAM (Technology Acceptance Model) and UTAUT model ...



